Embracing Tradition: LIKNON by K-Studio

Located in a century-old vineyard on the picturesque island of Samos, LIKNON stands as a testament to the rich heritage of the Metaxa brand. Rooted in the fertile soil where the sweet muscat grape thrives, this project serves as a tribute to the island’s cultural legacy and its deep connection to winemaking excellence.

Celebrating Origins

Nestled in the valley beneath the village of Vourliotes, LIKNON emerges as a landmark dedicated to showcasing the essence of Metaxa. Here, amidst the rugged landscape and ancient terraces, visitors embark on a sensory journey that unveils the brand’s storied history and celebrates its ties to the island’s traditions.

Blending Architecture with Nature

At LIKNON, architecture seamlessly merges with the natural environment, blurring the lines between built form and landscape. Eschewing the conventional museum concept, the design takes inspiration from the dry stone terraces that cradle the vineyards, embracing the dynamic textures of the surrounding terrain.

Immersive Experience

More than just a structure, LIKNON invites visitors to explore the vine’s habitat firsthand. From wandering amidst the vines to descending underground, every step is a sensory adventure, offering glimpses into the brand’s evolution and innovative practices. Interactive exhibits and sensory activations engage visitors, providing an intimate understanding of Metaxa’s legacy.

Continuation and Innovation

Beyond its role as a homage to tradition, LIKNON serves as a platform for experimentation and innovation. Here, the boundaries of winemaking are pushed beyond limits, with the introduction of experimental products and practices. Visitors also have the opportunity to savor the unique textures of Metaxa paired with local delicacies, further enhancing the immersive experience.

Conclusion

In essence, LIKNON transcends the conventional notion of a building, emerging as a living landscape that embodies the spirit of Metaxa. Through its seamless integration of architecture, heritage, and innovation, this landmark pays homage to the past while charting a course towards a vibrant future in the world of winemaking.