Apple’s Unfinished Ventures: 6 Products Axed Before Launch
Apple’s ambitious ventures often make headlines, but not all projects see the light of day. Over the years, the tech giant has shelved several promising endeavors, from futuristic gadgets to groundbreaking vehicles. Here’s a look at six products Apple killed before they could hit the market.
The All-in-One Machine: Apple Paladin
In the mid-90s, Apple was developing the Paladin, a Frankenstein-like device that combined a computer, fax machine, scanner, and phone into a single product. Despite its innovative design, the project was discontinued for undisclosed reasons.
The Precursor to the iPhone: Apple W.A.L.T Phone
In 1993, Apple unveiled the W.A.L.T phone, a precursor to modern smartphones. Featuring a touchscreen, caller ID, and online banking access, the device was ahead of its time. However, only a few prototypes were built before the project was scrapped.
The Wireless Charging Mat: AirPower
Announced in 2017, AirPower promised to wirelessly charge three devices simultaneously. Despite high expectations, technical issues led to delays, and Apple ultimately canceled the project in 2019.
The Unreleased MagSafe Stand: Magic Charger
In 2020, Apple introduced the MagSafe line of wireless chargers. However, images of an unreleased product known as the “Magic Charger” surfaced online. Described as a foldable metal stand with an integrated MagSafe puck, its fate remains unknown.
The Ultra-High-Definition Television: Apple i-HDTV
For over a decade, Apple reportedly worked on an ultra-high-definition television set before scrapping the project in 2015. Concerns about market differentiation and competition led to its cancellation, and Apple shifted its focus to other ventures like Apple TV+.
The Autonomous Electric Vehicle: Project Titan
One of Apple’s most ambitious projects, Project Titan aimed to build a fully autonomous electric vehicle. Despite years of development, the project faced setbacks, and in 2024, Apple abandoned its efforts, marking the end of its decade-long pursuit of building its own car.
While these projects may have never come to fruition, they underscore Apple’s relentless pursuit of innovation and its willingness to explore new frontiers, even if they ultimately lead to dead ends.